Company
OUR
MISSION
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Want a great money making business? Proprietors for
Softa containers needed!! Contact us for details. Softa pushcarts also
available.
Mission Statement
Commitment to Excellence in Service and Quality products to Uplift
and Empower Kenya and its People
Product Mission
Commitment to the highest possible Standards in product Quality
with the utmost Value in price
Stakeholders Mission
Commitment to employee Satisfaction through educational training,
work environment and compensation. Striving to maximize Freedom, Happiness,
and human Dignity within the bounds of Profitability.
Commitment to relationships of Honesty and Integrity with all competitors,
suppliers, stakeholders and governing bodies. Adhering to legal policies
espousing Fair and Trustworthy trade practices.
Moral Mission
Commitment to Christ-centered principles and policies that uphold:
-Economic Development to build Kenya and Africa
-Cultivation of a constructive conscientious company culture
-Responsible corporate citizenship to society
-Sustainable use of renewable resources from the environment
HISTORY
KFCL (Kuguru Food Complex Limited) has had experience in the mass-market
beverage manufacture and distribution since 1992; KFCL was founded in
1988. KFCL is one of the top manufactures of beverages in the Kenyan
Republic. KFCL is a family business founded by the family patriarch,
Mr. Peter Kuguru. He and his wife built up the company for five years
before being joined by four new family members.
KFCL began manufacturing the product Chibuku, a South African Sorghum
beer, originally operated by the multinational Lonrho in Kenya. The
success of the alcoholic beverages did not stop KFCL from diversifying
into mass-market products. KFCL expanded into maize meal starting with
two mills followed by procuring plastic manufacturing machines that
promoted quality through plastic packaged products.
In an effort to diversify, KFCL decided to leave alcoholic beverages
and concentrate solely on soft drinks. The most promising projects are
the soft drink bottling plant and ready to drink fruit juices. This
sector of the beverage market offers unlimited possibilities to KFCL's
already established beverage network. KFCL has ensured that it maintains
policies that are visionary and intrepid to stay ahead of the ever-dynamic
Kenyan economy.
DISTRIBUTOR INFORMATION
KFCL distributes its products throughout Kenya. KFCL currently has
distributors in most major towns. KFCL prefers to distribute its juices
and dry unga products through wholesalers. Softa soft drinks have several
different types of distributor channels. The different types of distribution
will depend on the distributors location, resources, and capital. For
all KFCL products, we only ask for minimum purchase quantities and enough
capital to startup the distribution. If you are interested in distributing
any of KFCL's beverages or foodstuffs, please contact KFCL by:
-e-mail: info@kuguru.com
-Post: P.O. Box 45510 Nairobi,
Kenya
-Phone: 254 (02) 650020/23/24/25
-Fax: 254 (02) 532110
/ 650026
INVESTOR
INFORMATION
Kenya is the biggest market in East Africa. Kenya currently
has a population of about thirty million people. As the market liberalizes,
Kenya is becoming increasingly more attractive to investors. The untapped
potential in East Africa awaits all but the faint hearted. KFCL leads
by example and remains at the forefront of young aggressive African
companies.
KFCL has shown steady growth of market share and exhibits tremendous
potential for success. Now is the time to invest in KFCL to consolidate
the already gained market advantages in order to prepare for future
expansion. With the backing of a strong capital base, the powerful combination
of quality products, flexible marketing strategies, and solid management,
will propel KFCL into unprecedented growth and success in Kenya and
the East African region.
If you are interested in Joint Venture in Kenya or East Africa with
KFCL Equity Investment through Loans or Grants Please see Distributor
Information for our contact information.
Click here for links to some of our affiliate companies.
Angelweiss Juices have launched several exciting new flavors! Look for our new flavors in your supermarket or kiosk today.
Angelweiss long awaited concentrates have arrived to join the popular ready-to-drink product line. See the Angelweiss page for more info on these dilute-to-drink juices.
Softa wholesale containers continue to land all over Nairobi!
Softa, Angelweiss, and Unga products are all available through those
wholesale containers in selected parts of Nairobi. Watch for our promotions
team whom will be visiting the container sites... you could win caps,
pens, free drinks, not to mention unbelievable discounts for retailers.
Softa Soda has launched a new pushcart project placing pushcarts throughout
the greater Nairobi area. It is easy to get involved and interested
parties are asked to start with at least ten pushcarts. (See Distributor
Information above for our contact infrormation).
KFCL estate division, in conjuction with Barclays Bank, is offering
fully-serviced plots for sale. Financing Available! Click here for this
dream offer.
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