Company
"I am happy
to note that KFCL, a company wholly owned by indigenious Kenyan entrepreneurs,
has developed a competitive range of soft drinks."
Dr. Y.F.O. Masakhalia, Minister for Industrial Development
(1998)
Our
Mission
To lead African Industry to uncompromised excellence
Our
Motto
Aggressively Proactive
Our
Product
Softa is a dynamic product, which maintains the highest international
quality standards. The Softa and Babito brand names have been in Kenya
for over thirty years. KFCL has "Dared to Dream" by reinventing the two
brands and now offers seven different flavors under the two brands. The
most popular are Softa Orange and Babito Blackcurrant.
Our
Quality
Softa and Babito soft drinks maintain international standards through
technical backing from Dohler
Euro Citrus in Germany. Dohler Group of companies are "known throughout
Europe as the leading producer of flavouring constituents for the drinks
industry."
Softa is an international affiliate member of the National
Soft Drink Association (NSDA) located in Washington DC, USA. The NSDA
keeps Softa and KFCL informed on all the latest developments in the soft
drink industry.
Our
Desire
We at Softa hope to be an example to all African businesses proving that
indigenous African industries can compete and succeed in the international
business arena. Along with this desire is our mission to lead other upcoming
African industries to excellence and uplift the economic development in
Kenya and Africa. With God as our guide, we pledge service and quality
to all our consumers always giving them "The
Freedom to Choose."
Softa Bottling Company Ltd (SBCL) manages several great brands besides
the flagship Softa Brand. Some examples follow:
